Web design studio · Arkadelphia, Arkansas

Your business does great work. Your website should show it.

We build businesses a fast, professional website wired to capture leads and book appointments — then we manage it for you, so it keeps working while you do.

Get my free preview See our work

No deposit to talk. You'll see a real design of your site before you commit to anything.

buildwithnorthlight.com/projects/vela-studio-demo
Homepage of the Vela Hair & Skin Studio website designed by Northlight, with its live booking assistant open
Vela Hair & Skin Studio Concept build · online booking included
81%

of people research a business online before they buy or visit.

75%

judge a business’s credibility by its website.

27%

of small businesses still don’t have a website — an easy edge to claim.

Industry research (BrightLocal & small-business surveys, 2024–2025). General context, not a guarantee of results.

Our work

See what we'd build for a business like yours.

Every design below is clearly labeled. These are concept builds — full working sites we designed to show our standard of work. Tap any card to open the live site.

Homepage of the Sunrise Coffee Co. website designed by Northlight Concept · Café

Sunrise Coffee Co.

A bright, inviting café site with a clean digital menu and an order-ahead flow — the kind of first impression that makes a coffee shop look established.

View the live site
Homepage of the Sharp & Co. Barbershop website designed by Northlight Concept · Barbershop

Sharp & Co. Barbershop

A bold design for a personal-service business — clear pricing, easy booking, and a look that holds attention the moment you land.

View the live site
Homepage of the Willow & Vine Boutique website designed by Northlight Concept · Boutique

Willow & Vine Boutique

An elegant, visual-first storefront that shows off products beautifully — a small local shop, looking polished online.

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Roofer installing shingles on a home — Summit Ridge Roofing concept by Northlight Concept · Roofing

Summit Ridge Roofing

A roofing contractor site built to turn storm-season searches into booked inspections — trust signals up top, real before/after work, and a free-inspection form.

View the live site
Homepage of the Vela Hair & Skin Studio website designed by Northlight Concept · Salon

Vela Hair & Skin Studio

A warm salon site for cuts, color, and facials — with a live booking assistant that finds clients a time and books them in about 30 seconds.

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This spot is for your business.

Tell us what you do and we'll design a real preview of your site — before you pay for anything.

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We label our work honestly. As client sites launch, they'll appear here as real case studies — with real results, not stock claims.

What we build

A website that does the front-desk work.

A site that just sits there is a brochure. We wire yours to do real work — capture inquiries, answer questions, book appointments, and follow up — so slow responses and missed calls stop costing you customers.

Website + lead capture

Every form, call, and message lands with you in seconds — not days — so you can reach people while they're still interested.

Website + booking assistant

A chat assistant answers common questions and books appointments straight into your calendar — day or night, even when you can't pick up.

Website + review engine

Happy customers get asked for a Google review automatically — so your rating climbs and new customers see the proof first.

Website + follow-up

Automatic text and email follow-up for new leads and past customers — missed-call text-back, reminders, and win-backs.

New — 24/7 voice answering

An AI receptionist that picks up when you can't: answers in two rings, books the job on your calendar, escalates real emergencies to your cell, and transcribes every call.

See how it works
Designer building a website on a laptop
About Northlight

A small local studio — on purpose.

Northlight is a founder-led studio based near Arkadelphia, Arkansas. We build websites — and the lead, booking, and follow-up systems that run on top of them — for businesses that do great work in person but lose customers to slow responses, missed calls, and a website that just sits there.

We keep things simple: you talk directly to the person building your site, you see a real preview before you commit, and you own what we make. No call centers, no jargon, no pressure.

  • One point of contact, start to finish — the person who designs your site is the person you email.
  • Built to do real work: capture leads, book appointments, follow up automatically.
  • Fully managed — fast, mobile-friendly, secure, and always running. We handle everything.
  • Honest pricing, in writing, before we start. No hidden fees or surprise invoices.
Talk to us See pricing
Why Northlight

A builder gives you a tool. We hand you a finished, managed system.

A website builder gives you a blank canvas and walks away. A freelancer sends a file and disappears. We build the whole thing, wire it up, and keep it running.

Swipe the table to compare — Northlight is on the right

What you get DIY builders
(Wix AI, Durable)		 One-off freelancer Northlight
The actual deliverable A blank tool + your weekend A file, then silence A done-for-you system, managed
Lead capture & booking You wire it up Usually not included
Follow-up & reviews Not their job Not their job
Local business expertise Generic templates Hit or miss Built for your industry
When it breaks Your problem Gone We fix it, same day
Real outcome A site that exists A site that exists A site set up to capture leads & take bookings
Pricing

Pick the result you want. We build and run the system.

One setup to launch, one flat monthly to keep it secure, current, and working. Cancel the monthly anytime.

Starter

Get online and capture every lead. A modern website wired to instant lead alerts.

$1,500build

then $97 / month

  • Custom, mobile-first website
  • Hosting, SSL, backups & edits
  • Lead capture → instant alert
  • Click-to-call, hours & directions
PagesUp to 5
The wordsWe write them
Preview to liveAbout a week
RevisionsUntil you love it
Choose Starter
Most popular

Growth

Get booked automatically. Adds a booking assistant, review requests, and missed-call text-back.

$2,500build

then $197 / month

  • Everything in Starter
  • AI booking assistant (your calendar)
  • Missed-call text-back
  • Automated Google review requests
PagesUp to 7
The wordsWe write them
Preview to liveAbout a week
RevisionsUntil you love it
Choose Growth

Pro

The whole front desk on autopilot — booking, leads, follow-up, and reporting in one system.

$3,500build

then $397 / month

  • Everything in Growth
  • Full follow-up & reactivation
  • Lead reporting dashboard
  • Priority support
PagesUp to 10
The wordsWe write them
Preview to liveAbout a week
RevisionsUntil you love it
Choose Pro

If your project fits the card, the card is your price. Need more pages or something custom? You get a written quote before anything starts — the number never moves mid-project.

A $99 deposit starts your build, is credited to your total, and stays refundable until you approve the design.

Our love-it guarantee

Don't love your first design? We'll revise it until you do — or refund your deposit in full. You risk nothing to see what we'd build for you.

Get my free preview — no deposit

Ready now? Pay the $99 deposit — credited to your build, refundable until you approve the design. Secure checkout via Stripe.

Already have a site? See add-on plans

Website Care

$97 / mo

Hosting, security, backups, and unlimited small edits. Your site stays fast and current — you never touch it.

Add this plan

Lead Management

$197 / mo

Every lead captured, instantly answered, and logged. Missed-call text-back so no call goes cold.

Add this plan

AI Booking Assistant

$197 / mo

A 24/7 assistant that answers questions and books appointments into your calendar while you work.

Add this plan

Growth Automation

$397 / mo

The full front desk: booking + leads + reviews + follow-up + a monthly report. The whole engine, managed.

Add this plan

Need a one-off update instead? Ask for a quote — small fixes are quick and affordable.

No fine print

What we put in writing — and what we'll never claim.

You've probably been pitched by web companies before. Here's exactly where we stand, so you can hold us to it.

In writing, every project

  • Your full price before we start — it doesn't drift once we're building.
  • A real preview of your actual site before you owe more than the deposit.
  • Every lead and call alert reaching you in seconds, not days.
  • When something breaks, we fix it — same day, no ticket queue.

What you'll never hear from us

  • "Guaranteed #1 on Google." Nobody controls Google's rankings — anyone promising that is selling you something else.
  • Countdown timers, fake urgency, or "this price expires tonight."
  • Shortcut reviews or spammy link schemes that put your reputation at risk.
  • "You're locked in." Buy out your site and take it with you whenever you want.
How it works

Three steps. No jargon, no endless meetings.

Step 01

Tell us your goal

Pick Starter, Growth, or Pro and tell us the #1 thing you want more of. We confirm your plan and next step within 24 hours — no waiting on a callback.

Step 02

See your design first

A $99 deposit (credited toward your total) reserves your spot, and we design a live preview of your site. It stays fully refundable until you approve it.

Pay $99 deposit
Step 03

Launch, and it goes to work

Approve the design and we launch on fast, secure hosting — with your lead, booking, and follow-up system live from day one. We manage all of it.

Who & where we serve

Built for local service businesses near you.

Industries we build for

Areas we serve

Questions, answered

Frequently asked questions

Straight answers on how we work, what it costs, and what you walk away with.

How much does it cost?
Three packages, each a one-time build plus a monthly plan that keeps the system working: Starter at $1,500 + $97/mo (website + lead capture), Growth at $2,500 + $197/mo (adds AI booking, review requests, and missed-call text-back), and Pro at $3,500 + $397/mo (full booking, lead, follow-up, and reporting automation). If your project fits the package, that's your price — bigger scope gets a written quote before we start. Already have a site? You can add any single plan on its own, and one-off updates are available on request. Want the full picture? Read what a small-business website really costs in Arkansas.
How does the deposit work — is it refundable?
A $99 deposit reserves your spot and lets us design a real, live preview of your site — and it's credited toward your total. It stays fully refundable right up until you approve the design. Once you sign off and we start the full build, the deposit becomes non-refundable. No surprises.
Do I actually own my website?
Yes. With the one-time buyout, we hand over all the files and the site is 100% yours — no lock-in. On a care plan we host and maintain it for you, and you can buy it out and take it with you whenever you like.
Do I have to write the words for my site?
No — the writing is on us, in every package. You answer a short set of questions about your business, and we turn that into your headlines, service pages, and calls to action. You read and approve every word before it goes live. If you already have wording you like, we'll work with it.
I don't have a website yet. Can you start from scratch?
Absolutely — a lot of our work is first-ever websites. You don't need anything technical or any existing content. We'll guide you through what to include and build it from zero to launch.
How long does it take?
Most small business sites go from deposit to a live preview within about a week, depending on how quickly we get your photos and details. After you approve, launch usually follows within a day or two.
Will my site work on phones?
Always. Every site is designed mobile-first, because more than half of local visitors are on a phone. Tap-to-call, directions, hours, and menus are built to work cleanly on any screen size.
What makes this different from a regular website?
A regular website just sits there. Ours is wired to work: it captures every lead instantly, an AI assistant answers questions and books appointments into your calendar 24/7, happy customers are automatically asked for Google reviews, and new leads get followed up by text and email. The website is the foundation — the system is what captures inquiries and books appointments. And we manage all of it for you.

Still have a question? Just ask us →

Your free preview

Tell us what you want more of.

Pick a package and answer a few quick questions. We'll reply within 24 hours — and design a free preview of your site before you pay for anything.

(616) 322-9727 [email protected]

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We'll reply with your plan, a secure deposit link, and a time to talk if you'd like one. Prefer to chat first? Just say so — no deposit needed to talk. The $99 deposit is credited to your total and refundable until you approve the design. No spam, ever.