Now onboarding local businesses — limited build slots this quarter

A website wired to capture leads and take bookings — around the clock.

Northlight builds local businesses a fast, modern website wired to a lead-and-booking system — so inquiries get captured, common questions get answered, and appointments get booked automatically, day or night. You do the work you're great at. The system handles the front desk.

Book a free call See our work

No deposit to talk. We only ask for one once you've seen a design you like.

Capturesevery lead
Books24/7
Donefor you

Why local businesses lose customers

81%

of people research a business online before they buy or visit.

75%

judge a business’s credibility based on its website.

27%

of small businesses still don’t have a website — an easy edge to claim.

Industry research (BrightLocal & small-business surveys, 2024–2025). General context, not a guarantee of results.

Systems, not just sites

Your website is the foundation. The system does the front-desk work.

A beautiful site that just sits there is a brochure. We wire yours to do real work — capture leads, answer questions, book appointments, and follow up — so you stop losing customers to slow responses and missed calls.

Website + Lead Generation

Don't let leads slip away. Every form, call, and message lands with you in seconds — not days — so you can reach people while they're still interested.

Website + AI Booking Assistant

Booked while you're busy. A chat assistant answers questions and books appointments straight into your calendar — 24/7, even when you can't pick up.

Website + Review Engine

Turn happy customers into 5-star proof. We automatically ask your best customers for Google reviews — so your rating climbs and new customers trust you first.

Website + Follow-Up Automation

Stop chasing, start closing. Automatic text and email follow-up for new leads and past customers — missed-call text-back, reminders, and win-backs.
Designer building a website on a laptop
About Northlight

A local studio that treats your website like it's our own.

Northlight Studio is a small, founder-led studio based near Arkadelphia, Arkansas. We build local businesses a modern website and the lead, booking, and follow-up systems that run on top of it — for the kind of places that do great work in person but lose customers to slow responses, missed calls, and a website that just sits there.

We keep things refreshingly simple: you talk directly to the person building your site, you see a real preview before you commit, and you own what we make. No call centers, no jargon, no pressure — just careful work and honest pricing.

  • One point of contact, start to finish — the person who designs it is the person you email.
  • Built to do real work: capture leads, book appointments, and follow up automatically.
  • Done-for-you and fully managed — fast, mobile-friendly, secure, and always running.
See our work Start a conversation
Our Work

Live client work — plus concept prototypes.

Everything below is clearly labeled: real businesses we've built for, and spec designs we created to show what's possible. Tap any card to open it.

Live

Client Work

Real businesses we've actually built for.

Walk Baby Love BBQ — smoked ribs, brisket, and mac & cheese LIVE · Real Client Restaurant · BBQ

Walk Baby Love BBQ

View live site

A warm, smoky redesign for a family BBQ joint in Arkadelphia, AR — full menu, story, and one-tap call & directions so hungry locals can find them fast.

From no website to a live, mobile-first site with one-tap calling & online catering inquiries.

Concept

Prototypes

Spec designs we created to show what's possible — not real businesses.

Cozy neighborhood café Concept · Café

Sunrise Coffee Co.

View prototype

A bright, inviting café concept with a clean digital menu and an "order ahead" flow — the kind of polished first impression that makes a coffee shop look established.
Classic barbershop Concept · Barbershop

Sharp & Co. Barbershop

View prototype

A bold, masculine concept for a personal-service business — clear pricing, easy booking, and a sharp look that grabs attention the moment you land.
Boutique storefront interior Concept · Boutique

Willow & Vine Boutique

View prototype

An elegant, visual-first storefront concept that shows off products beautifully — making a small local shop look polished and professional online.
Freshly mowed green lawn Concept · Lawn Care

GreenEdge Lawn & Landscape

View prototype

A clean, trustworthy lawn-care concept with clear services and a working "Free Quote" form — built to turn yard-work searchers into booked jobs.
Hair and skin studio interior Concept · Hair & Skin Studio

Vela Hair & Skin Studio

View prototype

A warm salon concept for cuts, color, and facials — with a live AI booking assistant that finds clients a time and books them in about 30 seconds, 24/7.
Starting from scratch?

Don't have a website yet? We'll build your very first one.

No site, no problem — and nothing to undo. Whether you're a café, a restaurant, or running your own personal business, we'll take you from zero to a clean, modern website that's ready for customers. You don't need to know anything technical; we handle all of it.

Start from scratch See pricing

What you get on day one

  • A real web address customers can find
  • A site that looks great on every phone
  • Click-to-call, hours, and directions built in
  • Your photos, menu, or services shown off
  • Zero tech know-how needed from you
Why work with us

A small studio — on purpose.

Direct access. Real attention. Honest pricing. No layers, no overhead, no runaround — just careful work from the person actually doing it.

Founder-led

You work directly with the person building your site — no call centers, no handoffs, no outsourcing.

Personal & local

We're part of your community and treat your business like a neighbor's — quick replies and real attention.

Founder pricing

Our next few local partners get founder pricing — premium work without the premium agency bill.

Founder pricing for our next few local partners — limited spots this quarter. Claim your spot →

Simple, outcome-based pricing

Pick the result you want. We build and run the system.

One setup to launch, one low monthly to keep it working and improving. Cancel the monthly anytime — it keeps your site secure, current, and working quietly in the background.

Starter

Get online and capture every lead. A modern website wired to instant lead alerts.

from $599 build

then $97 / month

  • Custom, mobile-first website
  • Hosting, SSL, backups & edits
  • Lead capture → instant alert
  • Click-to-call, hours & directions
Choose Starter
Most popular

Growth

Get booked automatically. Adds an AI booking assistant, review requests, and missed-call text-back.

from $799 build

then $197 / month

  • Everything in Starter
  • AI booking assistant (your calendar)
  • Missed-call text-back
  • Automated Google review requests
Choose Growth

Pro

Run the whole front desk on autopilot — booking, leads, follow-up, and reporting in one system.

from $999 build

then $397 / month

  • Everything in Growth
  • Full follow-up & reactivation
  • Lead reporting dashboard
  • Priority support
Choose Pro

A $99 deposit starts your build, credited to your total — refundable until you approve the design.

Book a free call — no deposit to talk

Ready to start now? Pay the $99 deposit — credited to your build, refundable until you approve the design. Secure checkout via Stripe.

More options — add-on plans & à-la-carte pricing

Already have a site? Add a system to it.

Each plan is fully managed and runs on top of your existing website. Cancel anytime.

Website Care Plan

$97 / mo

Hosting, security, backups, and unlimited small edits. Your site stays fast, safe, and current — you never touch it.

Add this plan

Lead Management Plan

$197 / mo

Every lead captured, instantly answered, and logged. Missed-call text-back so no call ever goes cold.

Add this plan

AI Booking Assistant Plan

$197 / mo

A 24/7 assistant that answers questions and books appointments into your calendar while you work.

Add this plan
Best value

Growth Automation Plan

$397 / mo

The full front desk: booking + leads + reviews + follow-up + a monthly report. The whole engine, managed.

Add this plan

À La Carte Maintenance

Prefer to own your site but need a hand now and then? Here's what individual updates cost.

Maintenance service Price
Content & text updates $45 / update
New page or section $150 / page
Hosting & SSL $25 / month
Backups & security checks $15 / month
Speed & SEO tune-up $95 / one-time
Emergency fix $125 / fix

Prices are starting estimates and may vary by project size. Care-plan members get all of the above bundled in.

Why Northlight

AI builders give you a tool. We give you a system that’s set up and managed.

A website builder hands you a blank canvas and walks away. A freelancer sends a file and disappears. We build the whole system, wire it up, and run it for you.

What you get DIY builders
(Wix AI, Durable)		 Fiverr
freelancer		 Northlight
The actual deliverable A blank tool + your weekend A file, then silence A done-for-you system, managed
Lead capture & booking You wire it up Usually not included
Follow-up & reviews Not their job Not their job
Local business expertise Generic templates Hit or miss Built for your industry
When it breaks Your problem Gone We fix it, same day
Real outcome A site that exists A site that exists A site set up to capture leads & take bookings
See the packages
How We Work

Three simple steps to a system that sells for you.

No jargon, no endless meetings, no waiting on a callback. Here's exactly how it goes.

Step 01

Pick your package & goal

Choose Starter, Growth, or Pro and tell us the #1 thing you want more of. We confirm your plan and next step within 24 hours — no waiting on a callback.

Step 02

Deposit & Design Preview

A $99 deposit (credited toward your total) reserves your spot and we design a live preview of your site. It stays fully refundable right up until you approve it.

Pay $99 deposit
Step 03

Launch & it goes to work

Approve the design and we launch on fast, secure hosting — with your lead, booking, and follow-up system live and ready to capture leads and take bookings from day one. We manage it all.

Questions, answered

Frequently asked questions

Straight answers on how we work, what it costs, and what you walk away with.

How much does it cost?
Three outcome-based packages, each a one-time build plus a monthly plan that keeps the system working: Starter from $599 + $97/mo (website + lead capture), Growth from $799 + $197/mo (adds AI booking, review requests, and missed-call text-back), and Pro from $999 + $397/mo (full booking, lead, follow-up, and reporting automation). Already have a site? You can add any single plan on its own. À la carte updates are available too.
How does the deposit work — is it refundable?
A $99 deposit reserves your spot and lets us design a real, live preview of your site — and it's credited toward your total. It stays fully refundable right up until you approve the design. Once you sign off and we start the full build, the deposit becomes non-refundable. No surprises.
Do I actually own my website?
Yes. With the one-time buyout, we hand over all the files and the site is 100% yours — no lock-in. On a care plan we host and maintain it for you, and you can buy it out and take it with you whenever you like.
I don't have a website yet. Can you start from scratch?
Absolutely — a lot of our work is first-ever websites. You don't need anything technical or any existing content. We'll guide you through what to include and build it from zero to launch.
How long does it take?
Most small business sites go from deposit to a live preview within about a week, depending on how quickly we get your photos and details. After you approve, launch usually follows within a day or two.
Will my site work on phones?
Always. Every site is designed mobile-first, because more than half of local visitors are on a phone. Tap-to-call, directions, hours, and menus are built to work cleanly on any screen size.
What makes this different from a regular website?
A regular website just sits there. Ours is wired to work: it captures every lead instantly, an AI assistant answers questions and books appointments into your calendar 24/7, happy customers are automatically asked for Google reviews, and new leads get followed up by text and email. The website is the foundation — the system is what captures inquiries and books appointments. And we manage all of it for you.

Still have a question? Just ask us →

Start Your Project

Tell us what you want to grow.

Pick a package and answer a few quick questions. We'll send your plan and next step within 24 hours.

(616) 322-9727 [email protected]

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We'll reply with your plan, a secure deposit link, and a time to talk if you'd like one. Prefer to chat first? Just say so — no deposit needed to talk.

The $99 deposit is credited to your total and refundable until you approve the design. No spam, ever.